We have been entrusted with their social media channels in the UAE, managing their community, running paid ads, assisting with influencer marketing campaigns and creating video content from the launch of Redmi Note 11 Series in the UAE to the latest products. In addition, we are creating engaging social media content to boost engagement organically on their social media channels. Our biggest achievement? 24M impressions in less than 6 months with an engagement rate increase of 45%.
THE BIG 5 Global
Broomstick was brought on board as the social media agency for the brand and event in 2018. A very focused B2B event, our challenge was to grow the community across all social media channels, as well as attaining maximum awareness and engagement during the event, which we did via more than 4.2 million impressions, approx. 1 million video plays, engagement reaching half a million, and more than 25,000 followers added to the brands' key engagement platform on LinkedIn.
Managing such a brand’s social media presence is a dual creative challenge, maintaining brand equity while also delivering on online conversions and sales through our social media strategies. Through continued and careful campaign management and content creation over the past few years, we have managed to grow the online business to double digits. Our latest campaign delivered more than 6 million impressions, exceeded 600,000 in page engagement, reached 1.3 million video plays and more than 220,000 sessions resulting in enhanced sales and revenue for the current year.
A date filled with a roasted almond & covered with the finest European chocolate? Yes, please! Chocodate has been a sweet challenge for the social media team, starting from building the brand from scratch, to creating online campaigns focused on creating awareness and sales in all the leading supermarkets in the region, as well as Dubai and Abu Dhabi duty free.
Expand North Star - GITEX
The future belongs to the real changemakers! This is the motto of Expand North Star, the largest startup event in the Middle East, Africa and South Asia; and one we follow as we strive for the future of Expand North Star channels to continue to be a real game-changer. With an organic increase in follower growth on LinkedIn of 35% in 3 months, and other incredible achievements, the team has gained the trust of the client and has been appointed with other 2 clients under GITEX event: Marketing Mania and Ai-Everything.
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